I know SEO and despite all the little changes with Google, Bing, or before that with Altavista and Webcrawler, one thing remains constant. Having full control over a .EDU sub-domain. Imagine having pets.something.edu. ('something' is an example, the real domain name is proper). Google treats sub-domains as if it was a unique domain. You can add as much content as you want, pages, back-links, etc. All for a low price of $25 per subdomain (the subdomain will match your .com, .org .net domain). So if you own looseweight.com , you can get looseweight.something.edu as your very own. Guaranteed.